Victor Luna - Senior Product Designer

Inner

How to prototype a therapy chat-based app and validate early-ideas with real people?

Overview

Inner started as a meditation app with strong ratings on the Apple Store. However, its founder, Diego Silva, wanted to evolve the app by introducing an AI therapy agent to help users improve their mood on a daily basis. I collaborated with him to conceptualize and test this new direction for the app.

Using ChatGPT-4, I developed a Python-based chatbot for Telegram that incorporated the therapeutic script Diego had created. This allowed us to test the AI therapy experience with real users.

The results were promising: 8 out of 10 users reported improved mood after just a 5-minute session.

My Contribution

Design Sprint

UI Design

User Testing

Prototyping

How to prototype a therapy chat-based app and validate early-ideas with real people?

Overview

Inner started as a meditation app with strong ratings on the Apple Store. However, its founder, Diego Silva, wanted to evolve the app by introducing an AI therapy agent to help users improve their mood on a daily basis. I collaborated with him to conceptualize and test this new direction for the app.

Using ChatGPT-4, I developed a Python-based chatbot for Telegram that incorporated the therapeutic script Diego had created. This allowed us to test the AI therapy experience with real users.

The results were promising: 8 out of 10 users reported improved mood after just a 5-minute session.

My Contribution

Design Sprint

UI Design

User Testing

Prototyping

How to prototype a therapy chat-based app and validate early-ideas with real people?

Overview

Inner started as a meditation app with strong ratings on the Apple Store. However, its founder, Diego Silva, wanted to evolve the app by introducing an AI therapy agent to help users improve their mood on a daily basis. I collaborated with him to conceptualize and test this new direction for the app.

Using ChatGPT-4, I developed a Python-based chatbot for Telegram that incorporated the therapeutic script Diego had created. This allowed us to test the AI therapy experience with real users.

The results were promising: 8 out of 10 users reported improved mood after just a 5-minute session.

My Contribution

Design Sprint

UI Design

User Testing

Prototyping

MyndBlink

How to make communication between restaurant owners, managers, and employees faster and more efficient?

Overview

Myndblink - The Eyes of the Owner is a multi-platform product designed to help restaurant chain owners manage their businesses more efficiently and remotely. This startup was born from the technology of Myndware, a company with numerous clients in Europe and Brazil.

Beyond the visual design, Myndblink faced several challenges aimed at improving restaurant operations through agile methods:

• Assigning routine tasks to each operator

• Reducing the number of navigation levels for each feature using quick links

• Creating cascading tasks that notify each responsible person

• Creating group tasks

My challenge was to find a viable way to create these interactions within certain constraints: adhering to the framework of Myndware’s low-code tool, retaining part of the cognitive memory of the previous design, and evolving the visual interface to meet accessibility needs.

In total, 38 features were redesigned with interfaces for both mobile and desktop.

My Contribution

UI Design

Prototyping

How to make communication between restaurant owners, managers, and employees faster and more efficient?

Overview

Myndblink - The Eyes of the Owner is a multi-platform product designed to help restaurant chain owners manage their businesses more efficiently and remotely. This startup was born from the technology of Myndware, a company with numerous clients in Europe and Brazil.

Beyond the visual design, Myndblink faced several challenges aimed at improving restaurant operations through agile methods:

• Assigning routine tasks to each operator

• Reducing the number of navigation levels for each feature using quick links

• Creating cascading tasks that notify each responsible person

• Creating group tasks

My challenge was to find a viable way to create these interactions within certain constraints: adhering to the framework of Myndware’s low-code tool, retaining part of the cognitive memory of the previous design, and evolving the visual interface to meet accessibility needs.

In total, 38 features were redesigned with interfaces for both mobile and desktop.

My Contribution

UI Design

Prototyping

How to make communication between restaurant owners, managers, and employees faster and more efficient?

Overview

Myndblink - The Eyes of the Owner is a multi-platform product designed to help restaurant chain owners manage their businesses more efficiently and remotely. This startup was born from the technology of Myndware, a company with numerous clients in Europe and Brazil.

Beyond the visual design, Myndblink faced several challenges aimed at improving restaurant operations through agile methods:

• Assigning routine tasks to each operator

• Reducing the number of navigation levels for each feature using quick links

• Creating cascading tasks that notify each responsible person

• Creating group tasks

My challenge was to find a viable way to create these interactions within certain constraints: adhering to the framework of Myndware’s low-code tool, retaining part of the cognitive memory of the previous design, and evolving the visual interface to meet accessibility needs.

In total, 38 features were redesigned with interfaces for both mobile and desktop.

My Contribution

UI Design

Prototyping

SmartDocs

How to simplify document viewing in an intelligent file management system?

Overview

SmartDocs helps companies and municipal offices with high volumes of physical and digital documents store and organize their files intelligently. This product, developed by Myndware, also leverages its low-code technology.

Since the product is already widely used, any drastic changes could significantly impact the user experience.

The main challenges included:

• Updating the old interface to align with the new visual language used across Myndware products, like Myndblink.

• Making document viewing clearer.

• Integrating smoothly with other Myndware products.

• Addressing varied use cases, such as restaurants, municipalities, accounting firms, etc.

• Accounting for the interconnection between documents.

We developed an interface that enables viewing, editing, and adding interconnected documents in a cascading format, allowing users to navigate through different document levels quickly.

My Contribution

UI Design

Prototyping

How to simplify document viewing in an intelligent file management system?

Overview

SmartDocs helps companies and municipal offices with high volumes of physical and digital documents store and organize their files intelligently. This product, developed by Myndware, also leverages its low-code technology.

Since the product is already widely used, any drastic changes could significantly impact the user experience.

The main challenges included:

• Updating the old interface to align with the new visual language used across Myndware products, like Myndblink.

• Making document viewing clearer.

• Integrating smoothly with other Myndware products.

• Addressing varied use cases, such as restaurants, municipalities, accounting firms, etc.

• Accounting for the interconnection between documents.

We developed an interface that enables viewing, editing, and adding interconnected documents in a cascading format, allowing users to navigate through different document levels quickly.

My Contribution

UI Design

Prototyping

How to simplify document viewing in an intelligent file management system?

Overview

SmartDocs helps companies and municipal offices with high volumes of physical and digital documents store and organize their files intelligently. This product, developed by Myndware, also leverages its low-code technology.

Since the product is already widely used, any drastic changes could significantly impact the user experience.

The main challenges included:

• Updating the old interface to align with the new visual language used across Myndware products, like Myndblink.

• Making document viewing clearer.

• Integrating smoothly with other Myndware products.

• Addressing varied use cases, such as restaurants, municipalities, accounting firms, etc.

• Accounting for the interconnection between documents.

We developed an interface that enables viewing, editing, and adding interconnected documents in a cascading format, allowing users to navigate through different document levels quickly.

My Contribution

UI Design

Prototyping

ProAK

How to bring blockchain technology to the corporate world through a suite of softwares

Overview

ProAK is a technology company offering web3 development software for corporations. My challenge was to create products within the development environment to support corporate tech teams in implementing web3 products into company operations.

ProAK’s primary goal is to make blockchain technology more accessible for solving corporate challenges. Examples include:

• Buying and selling equity

• Software for creating dynamic NFTs for use in digital products

• Decentralized automation

• NFT checkout solutions

• Transcoder for 3D and Metaverse files

• Fiat payment integration

• Sales pipeline management

• NFT APIs

My role as Founding Product Designer was to translate these diverse needs into practical products for developers.

My Contribution

UI Design

Prototyping

How to bring blockchain technology to the corporate world through a suite of softwares

Overview

ProAK is a technology company offering web3 development software for corporations. My challenge was to create products within the development environment to support corporate tech teams in implementing web3 products into company operations.

ProAK’s primary goal is to make blockchain technology more accessible for solving corporate challenges. Examples include:

• Buying and selling equity

• Software for creating dynamic NFTs for use in digital products

• Decentralized automation

• NFT checkout solutions

• Transcoder for 3D and Metaverse files

• Fiat payment integration

• Sales pipeline management

• NFT APIs

My role as Founding Product Designer was to translate these diverse needs into practical products for developers.

My Contribution

UI Design

Prototyping

How to bring blockchain technology to the corporate world through a suite of softwares

Overview

ProAK is a technology company offering web3 development software for corporations. My challenge was to create products within the development environment to support corporate tech teams in implementing web3 products into company operations.

ProAK’s primary goal is to make blockchain technology more accessible for solving corporate challenges. Examples include:

• Buying and selling equity

• Software for creating dynamic NFTs for use in digital products

• Decentralized automation

• NFT checkout solutions

• Transcoder for 3D and Metaverse files

• Fiat payment integration

• Sales pipeline management

• NFT APIs

My role as Founding Product Designer was to translate these diverse needs into practical products for developers.

My Contribution

UI Design

Prototyping

Scan3

Creating an app for validating event tickets based on dynamic NFTs for prize redemption

Overview

Scan3 is a ProAK product that helps online ticketing companies innovate in how they sell and add value to tickets.

During ProAK’s conceptual phase, we explored ways to create products that would assist companies across various niches through our web3 technology. Given the experience of co-founder Marcus de Ataíde in online ticket sales, we decided to develop a product specifically for ticket validation at event entrances.

Scan3 enables:

• Ticket validation at event entry

• Transforming tickets into collectible items with dynamic NFTs

• Unlocking randomly distributed prizes through NFT-enabled tickets

• Adding exclusive videos to each ticket, with different levels of rarity

My challenge was to ensure the usability of this product in potentially chaotic environments, accounting for network fluctuations.

My Contribution

UI Design

Prototyping

Creating an app for validating event tickets based on dynamic NFTs for prize redemption

Overview

Scan3 is a ProAK product that helps online ticketing companies innovate in how they sell and add value to tickets.

During ProAK’s conceptual phase, we explored ways to create products that would assist companies across various niches through our web3 technology. Given the experience of co-founder Marcus de Ataíde in online ticket sales, we decided to develop a product specifically for ticket validation at event entrances.

Scan3 enables:

• Ticket validation at event entry

• Transforming tickets into collectible items with dynamic NFTs

• Unlocking randomly distributed prizes through NFT-enabled tickets

• Adding exclusive videos to each ticket, with different levels of rarity

My challenge was to ensure the usability of this product in potentially chaotic environments, accounting for network fluctuations.

My Contribution

UI Design

Prototyping

Creating an app for validating event tickets based on dynamic NFTs for prize redemption

Overview

Scan3 is a ProAK product that helps online ticketing companies innovate in how they sell and add value to tickets.

During ProAK’s conceptual phase, we explored ways to create products that would assist companies across various niches through our web3 technology. Given the experience of co-founder Marcus de Ataíde in online ticket sales, we decided to develop a product specifically for ticket validation at event entrances.

Scan3 enables:

• Ticket validation at event entry

• Transforming tickets into collectible items with dynamic NFTs

• Unlocking randomly distributed prizes through NFT-enabled tickets

• Adding exclusive videos to each ticket, with different levels of rarity

My challenge was to ensure the usability of this product in potentially chaotic environments, accounting for network fluctuations.

My Contribution

UI Design

Prototyping

Emasters

How to help streamers increase engagement with e-sports tournaments?

Overview

Emasters is an online platform for creating game competitions and tournaments in titles like League of Legends, FIFA, and Rainbow Six. They have partnerships with Ubisoft, IBM Watson, and others.

The startup initially launched as a desktop app to enable anyone to create friendly competitions. However, the app faced usability issues and was limited to desktop users. In a strategic shift, they pivoted to focus on helping streamers grow and engage with their audiences by creating online competitions.

Challenges:

• Rethink the platform to meet the needs of both streamers and tournament players.

• Make it easy to create, promote, and manage tournaments live.

• Develop a design system to unify the language across Emasters’ different tools.

• Ensure current users could navigate the new platform with ease.

After completing seven rounds of Design Sprints and dozens of flows, the first months of the new platform showed positive results, leading to my role as Design Advisor for the platform.

My Contribution

Design Sprint

UI Design

User Testing

Prototyping

How to help streamers increase engagement with e-sports tournaments?

Overview

Emasters is an online platform for creating game competitions and tournaments in titles like League of Legends, FIFA, and Rainbow Six. They have partnerships with Ubisoft, IBM Watson, and others.

The startup initially launched as a desktop app to enable anyone to create friendly competitions. However, the app faced usability issues and was limited to desktop users. In a strategic shift, they pivoted to focus on helping streamers grow and engage with their audiences by creating online competitions.

Challenges:

• Rethink the platform to meet the needs of both streamers and tournament players.

• Make it easy to create, promote, and manage tournaments live.

• Develop a design system to unify the language across Emasters’ different tools.

• Ensure current users could navigate the new platform with ease.

After completing seven rounds of Design Sprints and dozens of flows, the first months of the new platform showed positive results, leading to my role as Design Advisor for the platform.

My Contribution

Design Sprint

UI Design

User Testing

Prototyping

How to help streamers increase engagement with e-sports tournaments?

Overview

Emasters is an online platform for creating game competitions and tournaments in titles like League of Legends, FIFA, and Rainbow Six. They have partnerships with Ubisoft, IBM Watson, and others.

The startup initially launched as a desktop app to enable anyone to create friendly competitions. However, the app faced usability issues and was limited to desktop users. In a strategic shift, they pivoted to focus on helping streamers grow and engage with their audiences by creating online competitions.

Challenges:

• Rethink the platform to meet the needs of both streamers and tournament players.

• Make it easy to create, promote, and manage tournaments live.

• Develop a design system to unify the language across Emasters’ different tools.

• Ensure current users could navigate the new platform with ease.

After completing seven rounds of Design Sprints and dozens of flows, the first months of the new platform showed positive results, leading to my role as Design Advisor for the platform.

My Contribution

Design Sprint

UI Design

User Testing

Prototyping

Emprego.net

How to help recruiters find the ideal resume and prevent no-shows in interviews

Overview

Emprego.net is an HR tech startup led by Augusto Schaffer, known for managing one of Rio de Janeiro’s most popular job sites, Rio Vagas. Schaffer approached me with the challenge of improving the interface and experience of Emprego.net, which had already been through two major Brazilian design firms.

The platform’s main challenges included:

• Providing candidates with a quick registration process on the platform.

• Enhancing the resume builder to ensure usability on older devices.

• Creating a scheduling tool for recruiters that allows a quick view of hiring stages.

• Designing a landing page that clearly presents the site’s value propositions.

In its first few days online, the site registered over 200,000 resumes from across Brazil.

My Contribution

Design Sprint

UI Design

User Testing

Prototyping

How to help recruiters find the ideal resume and prevent no-shows in interviews

Overview

Emprego.net is an HR tech startup led by Augusto Schaffer, known for managing one of Rio de Janeiro’s most popular job sites, Rio Vagas. Schaffer approached me with the challenge of improving the interface and experience of Emprego.net, which had already been through two major Brazilian design firms.

The platform’s main challenges included:

• Providing candidates with a quick registration process on the platform.

• Enhancing the resume builder to ensure usability on older devices.

• Creating a scheduling tool for recruiters that allows a quick view of hiring stages.

• Designing a landing page that clearly presents the site’s value propositions.

In its first few days online, the site registered over 200,000 resumes from across Brazil.

My Contribution

Design Sprint

UI Design

User Testing

Prototyping

How to help recruiters find the ideal resume and prevent no-shows in interviews

Overview

Emprego.net is an HR tech startup led by Augusto Schaffer, known for managing one of Rio de Janeiro’s most popular job sites, Rio Vagas. Schaffer approached me with the challenge of improving the interface and experience of Emprego.net, which had already been through two major Brazilian design firms.

The platform’s main challenges included:

• Providing candidates with a quick registration process on the platform.

• Enhancing the resume builder to ensure usability on older devices.

• Creating a scheduling tool for recruiters that allows a quick view of hiring stages.

• Designing a landing page that clearly presents the site’s value propositions.

In its first few days online, the site registered over 200,000 resumes from across Brazil.

My Contribution

Design Sprint

UI Design

User Testing

Prototyping

Outoo

How to find the best places to work remotely?

Overview

Outoo was founded by Fernanda Mourão, a Brazilian entrepreneur who advocated for remote work well before it became popular. Outoo (out of office) web app was designed to unite various workspaces for people seeking alternatives beyond the traditional home office, coworking spaces, and company offices.

Challenges

How can the Outoo user interface be improved to innovate how people search for remote workspaces?

How can we support small businesses like coffee shops, restaurants, and pubs in transforming their spaces into remote-friendly workplaces?

After sketching initial concepts, we developed a high-fidelity prototype to test the new design with real users. Fernanda collaborated closely, offering insights and a clear vision for the final product. Our main takeaways highlighted three essential filters for finding a workspace:

1. Does it have reliable Wi-Fi?

2. Are there plenty of power outlets?

3. Is it quiet?

These filters help users focus on what’s essential for finding the perfect work spot. We streamlined the prototype to be as straightforward as possible, guiding users seamlessly from finding their ideal workplace to checkout.

My Contribution

Design Sprint

UI Design

User Testing

Prototyping

How to find the best places to work remotely?

Overview

Outoo was founded by Fernanda Mourão, a Brazilian entrepreneur who advocated for remote work well before it became popular. Outoo (out of office) web app was designed to unite various workspaces for people seeking alternatives beyond the traditional home office, coworking spaces, and company offices.

Challenges

How can the Outoo user interface be improved to innovate how people search for remote workspaces?

How can we support small businesses like coffee shops, restaurants, and pubs in transforming their spaces into remote-friendly workplaces?

After sketching initial concepts, we developed a high-fidelity prototype to test the new design with real users. Fernanda collaborated closely, offering insights and a clear vision for the final product. Our main takeaways highlighted three essential filters for finding a workspace:

1. Does it have reliable Wi-Fi?

2. Are there plenty of power outlets?

3. Is it quiet?

These filters help users focus on what’s essential for finding the perfect work spot. We streamlined the prototype to be as straightforward as possible, guiding users seamlessly from finding their ideal workplace to checkout.

My Contribution

Design Sprint

UI Design

User Testing

Prototyping

How to find the best places to work remotely?

Overview

Outoo was founded by Fernanda Mourão, a Brazilian entrepreneur who advocated for remote work well before it became popular. Outoo (out of office) web app was designed to unite various workspaces for people seeking alternatives beyond the traditional home office, coworking spaces, and company offices.

Challenges

How can the Outoo user interface be improved to innovate how people search for remote workspaces?

How can we support small businesses like coffee shops, restaurants, and pubs in transforming their spaces into remote-friendly workplaces?

After sketching initial concepts, we developed a high-fidelity prototype to test the new design with real users. Fernanda collaborated closely, offering insights and a clear vision for the final product. Our main takeaways highlighted three essential filters for finding a workspace:

1. Does it have reliable Wi-Fi?

2. Are there plenty of power outlets?

3. Is it quiet?

These filters help users focus on what’s essential for finding the perfect work spot. We streamlined the prototype to be as straightforward as possible, guiding users seamlessly from finding their ideal workplace to checkout.

My Contribution

Design Sprint

UI Design

User Testing

Prototyping

COC by Pearson

How to find the best places to work remotely?

Overview

COC is a respected educational system with 50 years of tradition. They approached Santa Clara, a prominent digital agency in São Paulo, to develop an app that consolidates all their digital educational content in one place. The agency brought me on as part of their internal team to lead a design sprint and test several product ideas.

User Problems

• How can we deliver quality content through an app that is easy and accessible to use?

• How can we help young students stay focused in an era of digital distractions like social media?

• How can we guide them to study efficiently without risking burnout?

• How can we support them in reducing anxiety during the pre-exam years?

Hypothesis

• Develop an app that provides a step-by-step study routine and promotes healthy habits.

• Offer highly targeted content based on the subjects where students have the most questions.

• Display clear goals and track students’ progress.

• Identify each student’s learning profile and suggest the most effective study methods for them.

Test and Validation

To test the product, we organized a focus group with students from a local COC school. In the initial phase, we explored how students structured their routines, their fears, and their ideal outcomes. Then, we introduced the app and allowed them to use it to assess which features could address their needs.

Most students were enthusiastic about the app, especially appreciating the calendar and routine features. However, some felt the routine organizer needed clearer guidance, with examples to inspire them in creating their own schedules.

The “study method” feature also presented challenges, as students found it difficult to understand how to incorporate it into their daily study habits and would benefit from examples.

My Contribution

Design Sprint

UI Design

User Testing

Prototyping

How to find the best places to work remotely?

Overview

COC is a respected educational system with 50 years of tradition. They approached Santa Clara, a prominent digital agency in São Paulo, to develop an app that consolidates all their digital educational content in one place. The agency brought me on as part of their internal team to lead a design sprint and test several product ideas.

User Problems

• How can we deliver quality content through an app that is easy and accessible to use?

• How can we help young students stay focused in an era of digital distractions like social media?

• How can we guide them to study efficiently without risking burnout?

• How can we support them in reducing anxiety during the pre-exam years?

Hypothesis

• Develop an app that provides a step-by-step study routine and promotes healthy habits.

• Offer highly targeted content based on the subjects where students have the most questions.

• Display clear goals and track students’ progress.

• Identify each student’s learning profile and suggest the most effective study methods for them.

Test and Validation

To test the product, we organized a focus group with students from a local COC school. In the initial phase, we explored how students structured their routines, their fears, and their ideal outcomes. Then, we introduced the app and allowed them to use it to assess which features could address their needs.

Most students were enthusiastic about the app, especially appreciating the calendar and routine features. However, some felt the routine organizer needed clearer guidance, with examples to inspire them in creating their own schedules.

The “study method” feature also presented challenges, as students found it difficult to understand how to incorporate it into their daily study habits and would benefit from examples.

My Contribution

Design Sprint

UI Design

User Testing

Prototyping

How to find the best places to work remotely?

Overview

COC is a respected educational system with 50 years of tradition. They approached Santa Clara, a prominent digital agency in São Paulo, to develop an app that consolidates all their digital educational content in one place. The agency brought me on as part of their internal team to lead a design sprint and test several product ideas.

User Problems

• How can we deliver quality content through an app that is easy and accessible to use?

• How can we help young students stay focused in an era of digital distractions like social media?

• How can we guide them to study efficiently without risking burnout?

• How can we support them in reducing anxiety during the pre-exam years?

Hypothesis

• Develop an app that provides a step-by-step study routine and promotes healthy habits.

• Offer highly targeted content based on the subjects where students have the most questions.

• Display clear goals and track students’ progress.

• Identify each student’s learning profile and suggest the most effective study methods for them.

Test and Validation

To test the product, we organized a focus group with students from a local COC school. In the initial phase, we explored how students structured their routines, their fears, and their ideal outcomes. Then, we introduced the app and allowed them to use it to assess which features could address their needs.

Most students were enthusiastic about the app, especially appreciating the calendar and routine features. However, some felt the routine organizer needed clearer guidance, with examples to inspire them in creating their own schedules.

The “study method” feature also presented challenges, as students found it difficult to understand how to incorporate it into their daily study habits and would benefit from examples.