Enel
Better Eat
Inner
COC Coach
eMasters
Zoomi
Outoo App
Outoo Web
ProAK
OK Roger
Emprego.net
SmartDocs
About
I’m a Product Designer who bridges business goals and design, turning requirements into features that deliver real impact. Since 2014, I’ve founded two design studios and partnered closely with clients worldwide as a strategic collaborator, helping them think through both product and business challenges.
My journey spans cultures and industries, from projects with Lifetime and A&E channels to COC by Pearson, Enel Energy, and unicorns like Loft while also guiding funded startups in shaping their first products into high-class designs.
I’ve lived a remote lifestyle since 2010, before it was popular, and outside of work I find balance in playing guitar, enjoying soccer, and living a calm life in the woods.
Experience
YangPlanetSão Paulo, Brazil.2025
HandoffTexas, USA.2025
InnerFlorianópolis, Brazil.2024
MyndblinkAmsterdam, Ireland.2024
ZoomiShanghai, China.2024
I-MilleMilan, Italia.2023
ProAKCalifornia, USA.2022
FakturaCalifornia, USA.2022
MacroDenver, USA.2022
MaterializeCuritiba, Brazil.2022
Emprego.netRio de Janeiro2022
OutooSão Paulo, Brazil.2022
HivePlaceBrasilia, Brazil.2022
VicaxBrasilia, Brazil.2022
EmastersCalifornia, USA.2019
LoftSão Paulo, Brazil.2018
StartaêBrasilia, Brazil.2018
COC by PearsonSão Paulo, Brazil2018
HyperHQSydney, Australia2018
A&E + LifetimeLATAM2018
DoubleTopNew York, USA.2017
GoAwazUnited Arab Emirates2014
AfferoLabSão Paulo, Brazil2011
A1 BrasilSão Paulo, Brazil2010
Chris SignsSão Paulo, Brazil2009
Rafael Mezzomo
Founder of YangPlanet
I’ve hired Victor more than once, and it’s one of the best experiences with a designer I’ve ever had. He has the rare combination of three qualities: speed of execution, technical precision, and quality in communication. In our projects, I never had to chase deadlines and he’s always one step ahead.
Fernanda Mourão
Founder of Outoo
Working with Victor was great because of his holistic vision and willingness to understand the context, propose ideas, and always be available to discuss needs that might not even be in the scope. It made all the difference for our product’s success.
Scott Arnold
Founder of ValidateMySaas
Victor Luna designed the landing page for ValidateMySaas which has been converting well. Working with Victor was a breeze. He was quick to understand what I'm trying to do with VMS, who I'm trying to target, and delivered a design that hit the mark on the first pass.
Vlad Balan
Senior Product Designer at Google
Victor did an excellent job understanding the project scope and executing it quickly and on time. He grasped the requirements and was willing to accommodate any changes to improve the designs. Anyone would be lucky to work with him.
Gustavo Franco
Product Manager at Microsoft
Working with Victor was an important and eye-opening experience. He brought a perspective that pivoted the project’s solution. He helped us see through the eyes of our users.
Harsh Patel
CEO at Macro
Our challenge was to deliver a website in a week, and all we had in our hands was the copy and an idea. It was a wonderful surprise to find out that Victor could design and develop the website in Webflow himself, on time and with great quality.
KJ Prince
Founder of DoubleTop
Victor is a master designer who's skilled, experience, and talent were apparent from the first days of our engagement. Unlike many designers I've work with, Victor has a clear focus on how the application of design can make a real difference in our business. I've worked with Victor on several projects and have always been impressed by his ability to ask the right questions and move the project forward without much guidance from our team. Victor has a unique ability to translate the vision of a founder or product manager into a tangible problem and solution set—and then design a beautiful, useable product. Victor brings a tremendous amount of empathy for the target customer—and uses that empathy to craft designs that are focused on problem solving. I recommend Victor to all of my colleagues but never my competitors.
Get a quote
How do you ensure the design aligns with business goals?
I listen carefully, ask focused questions, review product metrics, and connect every design choice to your long-term vision.
How do you measure the success of your design work?
I work with clear hypotheses, test and iterate. I A/B test promising ideas with real users and track results using analytics tools like PostHog.
Do you work only on existing products, or new products too?
I do both. For new products, I use Design Sprints to shape and validate ideas quickly. For existing products, I focus on refining usability, growth, and business outcomes.
How do you structure your pricing: hourly, daily, or per project?
I don’t charge hourly. New projects have a fixed price from US$1.5k to US$15k depending on complexity and scope. For ongoing work, monthly retainers range from US$3k to US$6k depending on demand. Small tasks are negotiable but require at least one week of engagement.
How do you collaborate across different time zones and cultures?
I’m used to working with clients worldwide. I rely on async communication with tools like Loom and comments, and I make sure to communicate early and often to keep everything clear.
How do you handle contracts, invoices, and payments with international clients?
I run a registered business entity able to work with international companies. I’ve already partnered with teams across the USA, Europe, Australia, Asia, and beyond.
Do you use AI in your design process?
I use AI as a supporting tool. It helps me prototype in high-fidelity, test copy directions, and run fast user research. It also speeds up repetitive tasks so I can focus on strategy and visual direction. Every decision comes from experience and a human perspective.
